Our Media Spaces emerge from the dialogue between technology, design, and atmosphere. We do not see studios as neutral shells, but as performative spaces that actively support image production while themselves becoming part of the staging. Here, architecture becomes stage, tool, and resonant body all at once. Flexibility is a key prerequisite: modular structures, adaptive lighting scenarios, and mobile elements make it possible to respond precisely to changing production conditions. Our goal is not only technical efficiency, but also the creation of places that carry atmosphere and shape identity. Whether TV studio, hybrid workplace, or media façade – our designs combine precise planning with a clear architectural stance. The result is spaces that can constantly transform, yet retain a strong presence.
Scope of Services
Scenography, design, and realization of TV studios, exhibition design
Clients
ProSiebenSat.1 Austria, ATV, Puls4, Parlamentsdirektion, House of Digitalization
Photos
Parlamentsdirketion/Michael Buchner, Parlamentsdirketion/Thomas Jantzen, David Schreyer
Flexibility as a Principle
For us, Media Spaces are dynamic working environments. Their architectural quality does not lie in rigid forms, but in their ability to adapt to changing conditions. We design structures that are modular in nature and allow for different scenarios. Furniture, desks, and set elements can be shifted, supplemented, or reconfigured in new constellations. Lighting systems respond adaptively, surfaces change their effect depending on use. In this way, spaces arise that never exhaust themselves but continually offer new appearances.
Technical production demands speed and efficiency. Flexibility therefore also means that interventions must be possible quickly and easily. At the same time, design should preserve a strong, recognizable expression. This balance defines our work. It becomes particularly clear in special broadcasts or productions outside the studio, where mobile and portable systems are used. Flexibility thus becomes not only a functional criterion but also a design principle that carries the identity of the space.
→ ATV TV Studio Desk
For the presidential election broadcasts in 2016, we designed a studio desk that combines mobility and clarity. Three elements form a wedge-shaped whole that can be dismantled in a few steps and transported in a car. The central part also functions as a stand-alone presenter’s desk and integrates all connections for technology and lighting. The side parts extend the desk and house movable monitors, allowing flexible moderator positions. In this way, a single piece of furniture becomes a variable system capable of responding to different workflows. The construction is simple, the effect precise. The desk demonstrates how functional requirements and design attitude can be brought together. It remains robust in use, versatile in application, and shows that even a single object can be part of a larger spatial logic.
Architecture and Image Production
Media Spaces emerge in the field of tension between high technical demands and atmospheric effect. Behind the camera, processes must run smoothly – cable routing, sightlines, and movement radii are decisive for operation. At the same time, in front of the camera, a space arises that creates moods, conveys content, and becomes the stage of media production.
Spatial organization follows this double logic. Camera perspectives define viewing directions, light axes structure the space, movement zones shape the technical processes. Materials are chosen not only for their tactile or structural qualities, but also for their optical and lighting properties. Sets and built-ins act as temporary architectures that can be recombined depending on format and requirements.
Our approach does not see these demands as opposites. Rather, we aim to interweave technology and design. Architecture becomes part of image production, showing that functionality and atmosphere are mutually dependent.
“The studio is both production site and stage. It acts as the interface between physical space and digital image world. Architecture actively intervenes in the media process and supports the hybrid character of the studio, not as a neutral shell but as a flexible system. This creates a new spatial experience in which physical presence and digital extension overlap.”
→ ATV Election Studio – Vienna State Election 2010
For election coverage in 2010, we designed a studio for ATV that combined information and staging. In Vienna’s Stadthalle, a stage was created in front of a live audience that translated classical bar diagrams of election graphics into spatial objects. The candidates’ desks thus became both functional and symbolic elements, merging content and design.
A central design element was a 180° projection wall that visually enclosed the space and projected themes and data in real time. It created an immersive atmosphere that shaped both discussion and audience perception.
Alongside the stage, a mobile presenter’s desk was developed, flexibly deployable and seamlessly integrated into the live production flow. The project exemplifies how technical demands, media image production, and architectural staging can work together.
Hybrid Spaces
Digitalization is increasingly shaping studio architecture. New production formats emerge in hybrid environments where humans and robots work side by side. Camera robots move in fixed radii and require clear zones, which must intersect with the dynamic workflows of staff. This coexistence demands precise planning and spatial organization to ensure safety, efficiency, and flexibility.
For us, this means more than mere technical coordination. We see it as an opportunity to design spaces that adapt to new ways of working without losing their atmospheric quality. Hybrid studios are not just machine rooms, but places that continue to produce imagery, where presence, perception, and staging interact.
Our designs therefore seek spatial systems that consider technology and design equally. The result is architecture that does not merely respond to technological change but actively shapes it.
“We wanted to avoid the digital being understood as a sealed-off world. Instead, we deliberately designed the transitions to be permeable.”
→ TV Studio “The President”
The discussion format for the 2010 presidential election at ATV placed direct exchange between candidates and audience at its core. Our approach was to design a central element that meets functional requirements while creating a strong spatial staging.
A sweeping object combined stage, analysis desk, and monitor into a clear, dynamic form. It translated the broadcaster’s corporate identity into spatial design, becoming the identity-shaping centerpiece of the studio. The 180° projection background visually expanded the space and enabled real-time integration of topics and audience questions. The result was a flexible setting that immediately connected content with viewers.
In the media context of an election, the studio became the stage for democratic debate. The design provided orientation, created closeness, and produced a condensed atmosphere on screen. Architecture here acted not as neutral backdrop but as an active part of the staging, uniting discussion, information, and image production into a coherent experience.
Staged Spatial Perception
Media Spaces do not exist as finished rooms but unfold their effect in use. Their form changes with each production, depending on camera perspectives, lighting moods, and applied technologies. Architecture is not reduced to backdrop but becomes part of the staging itself.
The use of LED surfaces, projections, and reflections expands the physical space and creates atmospheres in constant transformation. Reflections shift viewpoints, overlay perception layers, and make clear that space here is not static but defined by movement and transformation.
For us, this dynamic is a design principle. Media Spaces maintain clarity while retaining the ability to be reinterpreted again and again. They are not closed but remain alive through openness, change, and staging.
→ ProSiebenSat.1 Austria Studio
The new studio for ProSiebenSat.1 Austria is not conceived as a static backdrop but as a space in continuous transformation. At its center is a large-format, curved LED wall that goes far beyond its function as a media display. It generates visual flows, immersive depth effects, and lets the space expand beyond its physical boundaries.
The spatial staging is complemented by selectively placed mirror surfaces that shift perspectives, overlay sightlines, and extend perception. This creates a play between real space and virtual image world, making the hybrid character of media production tangible.
Thus, the studio itself becomes part of the broadcast format. Architecture, image technology, and lighting interlock to form a mutable stage. Each production sequence receives its own frame without the space losing clarity. Movement, reflection, and transformation define a studio that supports atmosphere and function equally.
→ Modular Studio Desk for the Austrian Parliament
For the TV discussion format “Politik am Ring” of the Austrian Parliamentary Directorate, we developed a studio desk focused on flexibility and clarity. It accommodates up to eight people and allows different configurations: U- or L-shaped arrangements, as well as a classic press-conference setup. This versatility makes it a precise tool for diverse formats of political communication.
Filming takes place in the roof foyer of Vienna’s Hofburg Palace. The desk design responds to this representative setting by echoing the site’s clear geometric lines and translating them into a timeless formal language. The materiality conveys elegance without being decorative and integrates seamlessly into the atmosphere of the historic building.
The desk illustrates how a single object can become part of a larger space. It combines functionality with presence, provides orientation for discussion, and lends the format a precise architectural identity.
Architecture Between Physical and Digital
Not only in television studios but also beyond classical production spaces, we are concerned with the transitions between real and digital worlds. We are interested in the interfaces where both meet and overlap. Architecture can not only frame these transitions but actively curate them.
Media façades, installations, and hybrid encounter spaces make visible how physical presence and digital extension interlock. They create nodes that are far more than technical interfaces: they become places where perception, information, and atmosphere are renegotiated.
For us, this means understanding architecture as a medium that opens dialogue between space and image. At these interfaces, the digital is not staged as an isolated parallel world but as an integral part of everyday life. Architecture creates the spatial quality that supports these overlays and develops transitions that make openness and extension tangible.
→ House of Digitalization
The House of Digitalization exemplifies how architecture can dissolve the boundary between physical space and digital extension. The three-story foyer forms the heart of the building: a light-filled space that simultaneously creates openness and orientation. Generous visual connections link the levels and make the space perceptible as a vertical center.
From here, access opens to the showroom, which is not staged as a closed sphere but in direct exchange with the foyer. Permeability is the guiding motif: visual connections, reflections, and media surfaces weave the analog with the digital.
The architecture thus creates a stage where real presence and digital content overlap. The digital does not appear as a parallel world but as an extension of everyday life. The result is an experiential space that supports encounter, information, and staging equally – translating the idea of openness into built form.
